Ziad Asghar serves as Senior Vice President & General Manager of XR at Qualcomm Technologies, Inc., where he spearheads the company's global XR business unit. Ziad’s responsibilities include product management, P&L, market entry strategies, technology & strategic planning, as well as mergers and acquisitions. Additionally, he handles ecosystem development, partnerships, and business development for XR products that span virtual, augmented, and mixed reality segments, as well as the broader spatial computing ecosystem.

Over the last five years, Ziad has formulated and driven GenAI technology, strategy and roadmap to establish Qualcomm’s leadership in on-device AI. In addition, custom CPU, camera, graphics, audio, video, memory, peripherals, and security technologies were planned and advanced under his management, all of which have helped strengthen our industry leading VR, MR and AR system solutions.

Ziad's previous responsibilities also included overall Qualcomm chip roadmap planning & competitive analysis, collaborating with engineering, product management, and other teams across all business units, including mobile, automotive, computing, XR, edge cloud, and IoT, to maintain and enhance Qualcomm's industry-leading roadmap.

He has more than 25 years of experience in the wireless semiconductor industry where he has held a broad set of leadership positions from R&D to product management.  Prior to joining Qualcomm, Ziad was at Texas Instruments where he worked on systems design of UMTS & LTE and OMAP Product Management. Ziad played a pivotal role in the design of the first UMTS chipset at Texas instruments.

Ziad holds an MBA from UCSD and master’s degrees in electrical engineering from Purdue University and Southern Methodist University. He is a senior Member of IEEE.